Marketing Strategy
Stop Guessing. Start Planning.
Why do a Marketing Strategy?
A marketing strategy ensures you aren't wasting time and money on "random acts of marketing" that don't produce results. It provides a clear roadmap to attract your ideal clients and scale your business with intention rather than luck.
Timeline: 4-6 weeks
Starting at $1,500
Not ready for the full journey?
Start with a Viewpoint Audit.
I'll step into your customer's shoes and find exectly where your message is getting lost.
Your brand will be scored on:
- Clarity: Do I understand what you sell and who you are?
- Connection: Do I feel like you’re talking to me?
- Confidence: Do I trust you, or am I hitting "red flags"?
- The Landscape: How do you look next to the competition?
At the end you'll receive a diagnostic of What's Working, the Friction Points slowing you down, and the up to 3 actions you can do right now to fix it.
Timeline: 1 week | Cost: $350
Designed for
Small and medium businesses looking to create a clear, actionable path toward achieving their goals.
Are feeling overwhelmed by the big picture and need a plan to guide you.
Need a plan that will help you prioritize and focus on the most important tasks.
Want expert guidance to ensure your efforts are aligned with your goals and resources.
Hire me as your long-haul guide

Ongoing Marketing Partner
Your marketing doesn’t end with a plan, website, or design — it needs continuous care and improvement. As your ongoing marketing partner, I can support with:
Website management
Social media management
Print materials
Analytics & reporting
and more
Learn what's possible
Nice words from my partners
The biggest benefit has been achieving consistent language, maintaining an active online presence, and ensuring our new culture is reflected in all communications, creating a more professional presence. Avril's professionalism, ethics, and accountability stand out, and it is clear she is committed to delivering thoughtful and effective work.
Lyndel Kasa
Executive Director, Camrose & District FCSS
Start your journey!