Marketing Strategy

Stop Guessing. Start Planning.

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Why do a Marketing Strategy?

A marketing strategy ensures you aren't wasting time and money on "random acts of marketing" that don't produce results. It provides a clear roadmap to attract your ideal clients and scale your business with intention rather than luck.

Timeline: 4-6 weeks

Starting at $1,500

Not ready for the full journey?

Start with a Viewpoint Audit.

I'll step into your customer's shoes and find exectly where your message is getting lost.

Your brand will be scored on:

  • Clarity: Do I understand what you sell and who you are?
  • Connection: Do I feel like you’re talking to me?
  • Confidence: Do I trust you, or am I hitting "red flags"?
  • The Landscape: How do you look next to the competition?

At the end you'll receive a diagnostic of What's Working, the Friction Points slowing you down, and the up to 3 actions you can do right now to fix it.

Timeline: 1 week | Cost: $350

Get My Audit

Designed for

Small and medium businesses looking to 
create a clear, actionable path toward achieving their goals.

 

Are feeling overwhelmed by the big picture and need a plan to guide you.

 

Need a plan that will help you prioritize and focus on the most important tasks.

 

Want expert guidance to ensure your efforts are aligned with your goals and resources.

Hire me as your long-haul guide

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Ongoing Marketing Partner

Your marketing doesn’t end with a plan, website, or design — it needs continuous care and improvement. As your ongoing marketing partner, I can support with:

  • Website management

  • Social media management

  • Print materials

  • Analytics & reporting

  • and more

Learn what's possible

 

Nice words from my partners

The biggest benefit has been achieving consistent language, maintaining an active online presence, and ensuring our new culture is reflected in all communications, creating a more professional presence. Avril's professionalism, ethics, and accountability stand out, and it is clear she is committed to delivering thoughtful and effective work.

Lyndel Kasa

Executive Director, Camrose & District FCSS

FAQ

Have more questions?

Start your journey!

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